Does My Business Really Need a Website?

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Wondering whether you should have a website for your business? We’ve heard many things from business owners about why they don’t have a website: they don’t have the time, they think it will cost too much, or are afraid they’ll be swamped with too many new customers.

Some ask “do you have any stats on why my business need a website?” Reality is, we have no more stats on why businesses need websites than on why businesses need electricity or telephones. We’re here to tell you that your business needs a website every bit as much as it needs those things. Why?

Let’s take a real-world look at how your prospects decide whether to contact you, or your competition:

  • 65% of consumers in the U.S. shop online, and 48% have bought something online in the past three months (Source).
  • 61% of online shoppers search online before making a purchase (Source).
  • 93% of business-to-business (B2B) buyers use search when starting the buying process. (Source)
  • 57% of companies with a blog have acquired a customer from their blog (Source).
  • 4 in 5 consumers use search engines to find local business information (Source).
  • 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring (Source).

You know what’s interesting about those statistics? They don’t offer compelling reasons to have a website. They presume that your business will have a website and instead focus on what you should be doing online; content marketing, e-commerce, blogging, SEO, and optimizing for mobile devices.

Take a loot at the that last stat again. If your site doesn’t work well on mobile, half of your visitors feel you don’t care about them. If that’s how your customers feel about a mobile site, what are you telling them if you don’t have any website at all?

And before you go thinking that your customers aren’t going to look for your business on a mobile device, consider this: more consumers access the web using smartphones and tablets than with a desktop computer (Source).

So, the facts, and more importantly, how prospects look for your products and services, proves your business need a website.

I Get My Customers Through Word-of-Mouth

Sometimes business owners tell us that they rely on word-of-mouth marketing to get their customers. That’s smart! We get most of our new customers from word-of-mouth referrals too.

You know the first thing people do when we’re recommended to them? You guessed it, they check out our website.

If you’re like most people, based on the stats we just looked at, you do the same thing. A friend refers a company to you and you go online to check them out.

First impressions count. What kind of impression are you making if they can’t find your website? No matter where prospects hear about you – word-of-mouth, a review site, Google, social media, almost always the very next thing they’ll do is pull up your website. Better make sure they can find you!

I Don’t Want More Customers

Sometimes a business owner says they don’t want any more customers. Often, what they really mean is they’re concerned it will take too much time of their time, or concerned with the cost. Or they’re afraid they’ll be swamped with new business if they pursue this internet thing.

Maybe it’s a fear of the unknown, fear of change, or even an unwillingness to invest back into the company.

Whatever the motivation, or lack thereof, once a business owner understands what’s really involved, and the many advantages online marketing offers, it becomes an obvious decision to move forward.

Business websites aren’t just for getting more customers. Think about what it would mean for you if you had a website that did this:

  • Provide support and information to your customers reducing the time and money you spend on customer service
  • Enhance your credibility
  • Make your customers happier
  • Streamline processes
  • Increase the value of your business

These are only a few of the things a website will do for your business. Real benefits that contribute to your bottom line.

A Distinct Advantage That Saves You Money

Your website gives you a distinct advantage over other forms of marketing and advertising: the ability to better understand your customers and their interests.

Using tools for tracking leads and user analysis like Google Analytics, a variety of information is available to you identifying the actions of your site visitors, their interests, age, gender, location, what they find compelling, and more!

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

You’ve probably heard the saying attributed to John Wanamaker, owner of one of the first department stores in the U.S., early in the 20th century: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

You ever feel that way? Armed with the information you receive about your online marketing, along with some expert analysis we can provide, you’ll be able to determine which marketing efforts are working and which aren’t.

No more repeatedly wasting money on marketing and advertising that isn’t working. No more worrying if you’re making the most of your marketing efforts. Wouldn’t that be a relief?

It’s not just about what you save, but also what you can now do, because you have an effective website. Like devote more time and energy towards the things that matter to you most.

Your Business Needs A Website

Instead of wondering what to do about a website, hopefully now the decision is a simple one.

  • Your customers are online, and they’re looking for your products and services.
  • Your business needs to have a website and it needs to work well on mobile devices.

Your website is an important part of your business. Take advantage of the opportunities marketing online gives you. Don’t lose out to your competition. Make sure when your customers go looking, they can find your business easily.

If you want help getting your business online, contact an online marketing specialist at Required Media.

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